The use of articles for the purposes of marketing is something
that has been around for many decades. The practice of collaborating
between newspapers and companies has many benefits. Basically a company
would write article content, which the newspaper would get to publish.
In exchange for the article, the newspaper would publish a little bio
piece on the company. This is a type of exchange that has been around
for some time, and the internet has only made it easier to match
companies with writers. With the arrival of the internet also came
internet marketing, which is a broad category that complements article
writing. These two concepts blend with each other to form a powerful
relationship.