Many people have included online social networking in their business
development strategy however this approach does have flaws! This is not to say
you can't grow your business by using this strategy but these social
communities do present certain challenges such as the 3 discussed below!
Too Much Activity
One thing you're bound to notice at any of the many social communities
found on the internet is the level of activity is fast and furious! There is
typically so many different conversations being held simultaneously' which
makes these sites great for people looking to socialize! All anybody needs to
do is simply take note of what others are talking about and find a conversation
that is of interest! For marketers, this level of activity however can create a
challenge since there are so many 'distractions' to compete with in order to
get a persons attention!
Time Consuming
As just mentioned above there are many distractions to contend with at most
of the social communities! The most prudent and advisable approach for anyone
in a situation like this is to subtly 'ease' your way into one of the
discussions! The key to doing this is to 'blend' in with others and contribute,
in a constructive manner, to any conversation you're trying to become a part of
in order to be heard! This approach takes time and patience however which is
something you may not have when trying to grow your business! The fact is this,
building relationships is about the only effective strategy you can implement
when using sites like these as part of your business development strategy!
There's no way around the fact that trying to promote anything in online social
communities does take time which can be a problem for many marketers!
Unfocused Traffic
These communities attract a cross section of people with varying interests
which is great for socializing but horrible for marketing effectiveness! Trying
to generate traffic at these sites does take patience and even when people do
link to your site, many have little interest in what you offer! In many cases
the folks who do land on your site are doing so simply because they are curious
but not necessarily interested!
Online social networking can help you grow your business but typically NOT
in proportion to the time you must spend working in these social communities!
Our discussion of certain challenges this particular business development
strategy presents above points out 3 obvious inefficiencies! The message here
is that although social communities do hold potential for increasing sales, the
time it takes to do so could be better spent elsewhere!
TJ Philpott is an author and Internet entrepreneur based out of North
Carolina. For more tips about online social networking and to also
receive a free instructional manual that teaches valuable niche research
techniques for your online marketing needs simply visit: http://affiliatequickstart.com/
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Source: http://EzineArticles.com/?expert=TJ_Philpott
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