Many people take to the internet with dreams of business prosperity that
eventually ends in their online failure! Why does small business success seem
to elude so many trying to effectively use the internet as their primary
marketing platform? Well in many cases the answer can be found in 3 certain
behaviors people tend to display when working within the internet environment!
Let's have a look at how many people are sabotaging their own small
business success by the 'approach' they take when working online!
Unrealistic Expectations
There is no guarantee that you'll be successful in building businesses
within the internet environment! In fact your ability to do so will require an
ongoing effort on your part! Most seem to assume that since it is so easy to
'start' businesses online, developing and managing them is of equal ease! Do
NOT expect to simply 'push a button' or publish a website and then be able to
walk away! The marketing platform you are or want to build will call for plenty
of 'tweaking' and this can only be done by being observant and hands on!
Remember, you'll only get out of it what you put into it!
Ignoring Change
The internet environment is if nothing else a cauldron of constant change
and most of these changes will need to be addressed! Whether it is changes that
concern promotional strategies or even those that can have an impact on a state
or local level, nothing should be ignored! In fact by paying closer attention
to those things that do change, regardless of any impact they may or may not
have, you may discover a hidden advantage! Anything that can give you a
competitive edge will only serve to increase the effectiveness of the marketing
platform you are building! Keep your eyes open and your ears to the ground and
learn to use whatever is at your disposal that can contribute to your small
business success!
Stop Learning
When speaking of learning there will always be something new for you to
know or 'master' when working online! As previously mentioned the internet
environment is a very dynamic atmosphere therefore it is wise to expect it to
continue evolving! For those who do NOT evolve, their 'efforts' at trying to
build an effective and profitable marketing platform be it using blogs or
websites will likely be short lived! If you don't want to be a casualty but
rather a prosperous 'member' of the online community then you must be willing
to continue your education!
The high rate of online failure for those looking to experience small
business success can in many cases be traced back to certain behavioral
patterns! 3 in particular are discussed above and seem to be most prevalent in
terms of failing to use the internet successfully as a marketing platform! It
seems that the biggest challenge the internet environment offers those looking
for small business success is the constant change! Having said that if
'aspiring' marketers would show a greater adaptability and willingness to
continue their education, their chances of building an effective marketing
platform online would improve! Do you think that's a fair assumption?
TJ Philpott is an author and Internet entrepreneur based out of North
Carolina.
To learn more about how to avoid becoming an online failure and to also receive a free instructional manual that teaches valuable
niche research techniques for your online marketing needs simply visit: http://blogbrawn.com/
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Source: http://EzineArticles.com/?expert=TJ_Philpott
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