Branding strategies are commonly used by anybody looking to strengthen
their online presence and this includes bloggers as well! By creating a strong
brand awareness you give yourself a much better chance of standing out in the
continuously growing global community of the internet! When blogging building
brand awareness is vitally important because of the effort a good blogger
typically puts into maintaining their platform! Blogs require much effort just
to simply keep the content fresh and updated but without a strong online
presence there will be little in terms of traffic to appreciate these efforts!
Here are 5 simple and subtle ways any good blogger can 'incorporate' their
branding efforts into their ongoing duties as the site administrator!
Domain Name
The
selection of your domain name needs to be something that is relevant to the
image you want to build and/or reinforce! How better to create brand awareness
than to have a web address that reflects the image you want! Every time people
type in or see this address you are reinforcing the impression you want others
to have!
Blog Title
The title
you give your platform is yet another way to create an impression while also
increasing the online presence of your site! Obviously you want this title to
best 'describe what it is you do or the type of products you may offer! Unlike
your domain name you'll have more of a choice in selecting the title that best
suits your purposes!
Bio Page
The about
page of your blog should never be overlooked since it is much like a sales page
telling people why they should read your content! This page gives you the best
opportunity to give a 'lengthy' description of what you do or what your
objectives are and why!
Content (Of
Course)
The 'meat
and potatoes' of your entire platform can be found in the content you offer
visitors! It is here that any good blogger can take the greatest advantage of
when trying to create a brand awareness of their site! Each new update is yet
another way to reinforce the image you want or need to succeed in what it is
you do!
Product
Offers
Any products
or services you offer must be relevant to the topic of your site which also
reflects the image you are building! From a sales standpoint if you are
marketing something not related to the theme of your platform or the image you
are building you are being 'counter-productive' in your efforts! It is
important to increase your online presence but it is equally important to be
consistent in the way you do this!
The use of
various branding strategies is one of the best ways to increase your online
presence within a very crowed internet community! Establishing a brand
awareness simple serves to help people take better notice of who you are and
what you do! When blogging this is especially important since bloggers typically
invest a lot of effort in creating their content! Imagine after all that effort
NOT having much if any traffic visit your platform! Well the discussion above
reviews 5 ways any good blogger can maintain their content creation
responsibilities while also building their brand awareness! These simple
'strategies' can easily be incorporated into the ongoing duties of what it
takes to maintain a blog and for the brand awareness you can receive, these
efforts are more than worth it!
TJ Philpott
is an author and Internet entrepreneur based out of North Carolina.
To learn more about branding strategies bloggers can use and to also receive a free instructional manual that teaches valuable niche research techniques for your online marketing needs simply visit: http://blogbrawn.com/
To learn more about branding strategies bloggers can use and to also receive a free instructional manual that teaches valuable niche research techniques for your online marketing needs simply visit: http://blogbrawn.com/
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