Myths that become too powerful and start getting a "fact"
treatment and reception, can lead us astray. Recognizing the myths of
internet marketing and debunking them or using them to your advantage
will lead your online business to a quicker success. Here are some of
the myths that can be discredited, or after the knowledge gained from
the way the internet rapidly evolves, be used as tools for success.
For most sites, the myth is traffic is the only thing that matters. The truth is traffic is not everything, what is the point of having a lot of visitors that don't convert into customers. I am not saying it is not important; it is one of the goals. But unfinished, and needs to be cultivated.
By using third party help or programs, find out where the traffic is coming from or what led them to your site. Information provided should enable you to cater better to your massive traffic and turn most of them into customers.
All stake holders are equal, the myth is all stakeholders should be treated the same. The truth is all stakeholders are not to be treated equally. Every big business knows which of their stakeholders bring the most profit to the company. Focus on and prioritize those who profit you the most. Remember your less profiting stakeholders matter too; do not just completely ignore them.
All services and products are not equal. Just like with stakeholders, products and services are not to be given the same treatment and focus. The ones that are the most searched for, most bought should be given higher priority, should be easiest to access and marketed the most. This is all for Return of Investment (ROI).
It is not all about getting new clients. The term "hunt & farm" comes to mind, it is good to get new customers but maintain a healthy relationship with those you already have. The two should be well balanced; your current stakeholders should feel appreciated enough to stay and your new customers should be attracted based on how you handle your clients.
The site is more than just sales support. Invest in your site, because for today's customers printed ads and those on TV and radio never provide sufficient information. The chances are after hearing or seeing an ad on TV or printed the customer is going to search for more information online. It helps if both online and offline marketing are resourceful regarding the products or services provided.
Do not to rely on one thing to make an online business work. It requires a good combination of design, architecture, art of persuasion, search engine optimizations, third party programs and including your customers by making them feel targeted and wanted.
For most sites, the myth is traffic is the only thing that matters. The truth is traffic is not everything, what is the point of having a lot of visitors that don't convert into customers. I am not saying it is not important; it is one of the goals. But unfinished, and needs to be cultivated.
By using third party help or programs, find out where the traffic is coming from or what led them to your site. Information provided should enable you to cater better to your massive traffic and turn most of them into customers.
All stake holders are equal, the myth is all stakeholders should be treated the same. The truth is all stakeholders are not to be treated equally. Every big business knows which of their stakeholders bring the most profit to the company. Focus on and prioritize those who profit you the most. Remember your less profiting stakeholders matter too; do not just completely ignore them.
All services and products are not equal. Just like with stakeholders, products and services are not to be given the same treatment and focus. The ones that are the most searched for, most bought should be given higher priority, should be easiest to access and marketed the most. This is all for Return of Investment (ROI).
It is not all about getting new clients. The term "hunt & farm" comes to mind, it is good to get new customers but maintain a healthy relationship with those you already have. The two should be well balanced; your current stakeholders should feel appreciated enough to stay and your new customers should be attracted based on how you handle your clients.
The site is more than just sales support. Invest in your site, because for today's customers printed ads and those on TV and radio never provide sufficient information. The chances are after hearing or seeing an ad on TV or printed the customer is going to search for more information online. It helps if both online and offline marketing are resourceful regarding the products or services provided.
Do not to rely on one thing to make an online business work. It requires a good combination of design, architecture, art of persuasion, search engine optimizations, third party programs and including your customers by making them feel targeted and wanted.
Keith Simpson is owner f Limitless Marketing LLC. He's constantly
for new and innovative ways help local business owners increase sales
through online marketing. Visit http://www.limitless-mktg.com to find out how he can help your business.
Article Source:
http://EzineArticles.com/?expert=Keith_L._Simpson
No comments:
Post a Comment