Blog Basics: (Blogging For Money) The Power of An Exceptional Headline
How important are headlines to your blogging and email marketing efforts? Some marketers suggest that it's a full 80% of the success of your efforts. I can attest that indeed, a solid headline can increase your response rates by 100-300% and higher! I have clients who gladly pay me my $10,000 retainer fees to assist them with messaging - and specifically with writing exceptional copy and headlines. I can tell you that headlines are a huge part of where I focus my attention. (Because exceptional headlines also translate into exceptional media soundbites!)
So I will tell you that headlines are crucial if you want to be successful today in the online marketing arena.
Even more so if you do any kind of email marketing, solo advertising, or general or specific online PPC advertising.
Here's an interesting statistic I learned from a marketing master I read regularly... "what publication has the highest paid writers?"... the answer: the National Enquirer. That made me laugh when I first read it, but it's so true. The writers there are paid top dollar because they are among the best on the planet at what they do. They write superb copy; clear, direct and concise. Their articles are always clear and always easily understood by anyone who reads them.
Is it any wonder then that...
COMPELLING HEADLINES!
Their headlines are so powerful... and so compelling... that they draw the attention of almost everyone who looks at them when standing in line at the grocery store - almost forcing them to purchase a copy... in spite of their educational level or status in the community!
If the Enquirer spends so much of their working capital on writers, shouldn't you too be focused on getting good at this skill?
The answer, of course is, "yes!" And here's the good news... in order to get really, really good at writing headlines (and body copy for that matter) there is no hidden secret. There's no other secret formula to getting good at this skill (other than what I'm about to disclose to you). And there's nothing you need to buy in order to get better... (and nothing you need to outsource to someone like me unless you just WANT TO HAVE THE BEST MONEY-GETTING, RESULTS-PRODUCING COPYWRITER AVAILABLE TODAY!)... but I digress!
Here's all you have to do to get good at the skill of Writing Compelling Headlines:
1. Write daily - (practice your headlines!).
2. Every week for the next three months, grab a copy of the National Enquirer and its competitors; the Globe, The Star and the Weekly World News. Read them with an eye towards eye-catching headlines. And when you come across a headline that compels you, write it on a 3x5 notecard and place it into a file. After 90 days you'll have a great selection of headlines to use as a "swipe file" and you'll have the ability to spot trends - words and phrases that evoke an emotional response in the reader.
This two-step task alone will differentiate you from 90% of the other marketers online today... and it will increase your blogging results ten-fold! ("I guarantee it!").
Bookmark this site now and be sure to come back here next Tuesday when I share with you everything you need to know about the
How important are headlines to your blogging and email marketing efforts? Some marketers suggest that it's a full 80% of the success of your efforts. I can attest that indeed, a solid headline can increase your response rates by 100-300% and higher! I have clients who gladly pay me my $10,000 retainer fees to assist them with messaging - and specifically with writing exceptional copy and headlines. I can tell you that headlines are a huge part of where I focus my attention. (Because exceptional headlines also translate into exceptional media soundbites!)
So I will tell you that headlines are crucial if you want to be successful today in the online marketing arena.
Even more so if you do any kind of email marketing, solo advertising, or general or specific online PPC advertising.
Here's an interesting statistic I learned from a marketing master I read regularly... "what publication has the highest paid writers?"... the answer: the National Enquirer. That made me laugh when I first read it, but it's so true. The writers there are paid top dollar because they are among the best on the planet at what they do. They write superb copy; clear, direct and concise. Their articles are always clear and always easily understood by anyone who reads them.
Is it any wonder then that...
More People Read
Any Single Issue Of The Enquirer
Than Have Read The Bible
Since It Was First Printed!And can guess what the writers at the Enquirer excel at the most? Of course, it's writing...
COMPELLING HEADLINES!
Their headlines are so powerful... and so compelling... that they draw the attention of almost everyone who looks at them when standing in line at the grocery store - almost forcing them to purchase a copy... in spite of their educational level or status in the community!
If the Enquirer spends so much of their working capital on writers, shouldn't you too be focused on getting good at this skill?
The answer, of course is, "yes!" And here's the good news... in order to get really, really good at writing headlines (and body copy for that matter) there is no hidden secret. There's no other secret formula to getting good at this skill (other than what I'm about to disclose to you). And there's nothing you need to buy in order to get better... (and nothing you need to outsource to someone like me unless you just WANT TO HAVE THE BEST MONEY-GETTING, RESULTS-PRODUCING COPYWRITER AVAILABLE TODAY!)... but I digress!
Here's all you have to do to get good at the skill of Writing Compelling Headlines:
1. Write daily - (practice your headlines!).
2. Every week for the next three months, grab a copy of the National Enquirer and its competitors; the Globe, The Star and the Weekly World News. Read them with an eye towards eye-catching headlines. And when you come across a headline that compels you, write it on a 3x5 notecard and place it into a file. After 90 days you'll have a great selection of headlines to use as a "swipe file" and you'll have the ability to spot trends - words and phrases that evoke an emotional response in the reader.
This two-step task alone will differentiate you from 90% of the other marketers online today... and it will increase your blogging results ten-fold! ("I guarantee it!").
Bookmark this site now and be sure to come back here next Tuesday when I share with you everything you need to know about the
Power Of Persuasion:
The Most Powerful Form Of Leveraging On The Planet Today.Until then, take time to practice your Headline writing skills, it will increase the profitability of your blogging and online marketing efforts ten-fold!
Sean "LeaderSean" McGrath is an expert internet marketer and successful political advisor. He is the ceo of Your Greatest Champion
a website dedicated to helping inspire, encourage and teach people how
to win their elections. A serial entrepreneur, LeaderSean is a master at
helping people generating unlimited leads for their business. If you
want to generate 50 free leads a day for your business, visit: LeaderSean's MLM Recruiting Ideas
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