Good question.
Offline marketing is great. Nothing can replace the human touch.
However, if you're not marketing your goods and/or services on the internet, you're leaving a lot of money on the table for your competitors.
Experts differ on what exactly internet marketing (or online advertising) is. Regardless, internet marketing encompasses some or all aspects of these activities: Online Copywriting, Blogging, Social Media Marketing, Pay-per-click (PPC) Advertising, Email Marketing/ Listbuilding, Article Marketing, Teleconferencing/ Podcasting, and Affiliate Marketing.
Internet marketing is not a fad. It's making millionaires out of ordinary folks. Moreover, with the rise and rise of social networking, companies both big and small are discovering that internet marketing is not a "fringe" activity. There's plenty of money to mine on the internet, and there's more than enough of this dough to go round.
Before you start to advertise online, you should know your goals and objectives. Know what you want to get out of internet marketing. This will help you decide which of the aforementioned activities to focus your resources on.
That said, all aspects of internet marketing are interrelated and complementary so don't get fixated on just one activity. Start with one activity, master that, then progress to another activity.
The first activity you want to undertake is blogging.
Whether or not you already have a website, just get a blog because search engines love blogs more than they do websites. Consequently, blog content often ranks higher in search engine results than website content.
Get a free blog at WordPress or Blogger Keep your business blog professional and get a separate blog for personal glorification.
Don't use your blog for aggressive sales pitches. That's why you have a website. Readers will avoid your blog like a plague if all you do is pester them for money. Use your blog to constantly deliver value to readers by sharing actionable knowledge and insights about your industry (or niche), and by offering good advice.
Do link your blog to your website so readers have the choice to visit your website. You will discover that the more value you provide on your blog, the more visitors you attract to your website. So sign up for a blog and start delivering value to the world.
Offline marketing is great. Nothing can replace the human touch.
However, if you're not marketing your goods and/or services on the internet, you're leaving a lot of money on the table for your competitors.
Experts differ on what exactly internet marketing (or online advertising) is. Regardless, internet marketing encompasses some or all aspects of these activities: Online Copywriting, Blogging, Social Media Marketing, Pay-per-click (PPC) Advertising, Email Marketing/ Listbuilding, Article Marketing, Teleconferencing/ Podcasting, and Affiliate Marketing.
Internet marketing is not a fad. It's making millionaires out of ordinary folks. Moreover, with the rise and rise of social networking, companies both big and small are discovering that internet marketing is not a "fringe" activity. There's plenty of money to mine on the internet, and there's more than enough of this dough to go round.
Before you start to advertise online, you should know your goals and objectives. Know what you want to get out of internet marketing. This will help you decide which of the aforementioned activities to focus your resources on.
That said, all aspects of internet marketing are interrelated and complementary so don't get fixated on just one activity. Start with one activity, master that, then progress to another activity.
The first activity you want to undertake is blogging.
Whether or not you already have a website, just get a blog because search engines love blogs more than they do websites. Consequently, blog content often ranks higher in search engine results than website content.
Get a free blog at WordPress or Blogger Keep your business blog professional and get a separate blog for personal glorification.
Don't use your blog for aggressive sales pitches. That's why you have a website. Readers will avoid your blog like a plague if all you do is pester them for money. Use your blog to constantly deliver value to readers by sharing actionable knowledge and insights about your industry (or niche), and by offering good advice.
Do link your blog to your website so readers have the choice to visit your website. You will discover that the more value you provide on your blog, the more visitors you attract to your website. So sign up for a blog and start delivering value to the world.
Capitalizing on his copywriting skills, Gbenga Alaran founded the
web strategy and marketing firm Aran Meta Investments (AMI) to help new
and established small business owners strategically develop their web
presence. Visit the AMI blog to get more free intelligence for developing your web presence.
Article Source:
http://EzineArticles.com/?expert=Gbenga_Alaran
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