Blog Basics: (Blogging For Money) The Power of An Exceptional Headline
How important are headlines to your blogging and email marketing efforts? Some marketers suggest that it's a full 80% of the success of your efforts. I can attest that indeed, a solid headline can increase your response rates by 100-300% and higher! I have clients who gladly pay me my $10,000 retainer fees to assist them with messaging - and specifically with writing exceptional copy and headlines. I can tell you that headlines are a huge part of where I focus my attention. (Because exceptional headlines also translate into exceptional media soundbites!)
How important are headlines to your blogging and email marketing efforts? Some marketers suggest that it's a full 80% of the success of your efforts. I can attest that indeed, a solid headline can increase your response rates by 100-300% and higher! I have clients who gladly pay me my $10,000 retainer fees to assist them with messaging - and specifically with writing exceptional copy and headlines. I can tell you that headlines are a huge part of where I focus my attention. (Because exceptional headlines also translate into exceptional media soundbites!)
